Have you ever wondered why some of your Facebook posts get dozens of comments or “likes” and others not as many? Would you like more people to see your posts?
Here are five ways you can get more people to see the content you post on the world’s largest social media platform.
First, Let’s Conduct an Experiment
This’ll be fun.
Go to your Facebook profile. Search for an older picture that has already received several comments and likes. To make this more interesting, look for a picture that is a least two or three years old.
Once you’ve found the picture, do two things:
- “Like” the picture or one of the comments that somebody made on the picture.
- Write a funny or interesting new comment on that picture.
Now…sit back and watch what happens.
Chances are good that you’ll receive a new notification that one of your friends or followers engaged with the picture. Maybe it was a new Like or comment.
See what you’ve done? You just resurrected this picture from obscurity and brought it back to life on some of your friends’ timelines. Remember…this was a picture you posted years ago.
This is the power of Facebook’s News Feed algorithm.
How to Get Your Posts Seen by More People
The team at Facebook has created an algorithm that takes into account over “100,000 individual weights in the model that produces News Feed.” Their recipe is proprietary, so it is impossible to explain each of the factors that determine how high in your friends’ timelines your posts will appear.
However, through a little bit of research and loads of experimentation, I’ve discovered five ways for you to get more action on your Facebook posts.
1. Sell Your Post
Have you noticed when you simply share a link or picture without making a comment on it that the post doesn’t receive many comments or likes? There’s a good reason for this. Facebook is a social medium. Your friends or fans want to read your thoughts about the picture or link. It’s important to put it in a context that encourages people to take notice.
So, when you post a link to a fascinating article or blog post, give your friends a provocative reason why they should click on it. And instead of just posting a picture from your vacation, tell us where you were and what happened right before the snapshot was taken.
In other words, sell your post.
2. Tag People
This is especially important when posting pictures of you and a friend.
When you post a picture without tagging others then only your friends will see the picture. But when you tag a friend who is also in the picture then it opens your potential audience to their friends as well.
3. Change the Privacy Setting to Widen Your Audience
If your privacy setting is set to “Friends” then only your friends can see the post along with the friends of someone you might’ve tagged in the post. This is fine for most items you want to share.
But what if you’ve written a blog post that you want to be seen by as many people as possible? Consider changing the privacy setting to “Public.” This means that anyone can see the post, even people outside of Facebook.
The process is simple: in the status window, click on “Friends.” A drop-down menu will appear. From there you can select which audience you would like to have access to this post. You can read more about Facebook privacy settings here. NOTE: once you’ve changed your privacy settings it becomes the default setting for all future posts. You can change the setting again easily simply by following this procedure again.
4. Like Every Comment on Your Post
My friend Dave Awl is a social media specialist who founded a company called Awlpoint. He is also the author of, Facebook Me! A Guide to Socializing, Sharing, and Promoting on Facebook.
He explains the importance of likes, comments, tags, and shares — what Facebook used to call “edges” — in helping your posts rank higher in your friends’ news feeds. Simply put, the more “edges” your post has, the more likely it is to be seen by a larger number of people.
According to Dave, “Every time you Like or comment on a Facebook posting, you’re essentially voting for it to be seen by more people.”
The takeaway? Like every comment someone makes on your post. Each Like creates an edge and each edge increases the likelihood of more people seeing your post.
5. Comment on Your Own Posts
Comments rank higher than Likes in Facebook’s algorithm. So, whenever appropriate, respond to your friends’ comments with comments of your own. The more engaging the discussion, the more Facebook will reward you with greater visibility.
Play around with these five strategies. Experiment. I think you’ll be pleased with how quickly you can increase the engagement with your posts.
Do your social media posts get lots of attention? What strategies do you use? What would you add to this list? Share your comments below.