Greg Lhamon | Feb 13, 2015 | 1
I like telling stories.That’s what I do here. Some of them make a point or contain a moral or some kernel of truth. Some are just fun.
I believe great teachers tell stories. Bad teachers lecture. I’ve sat under both. I’ve been both.
My hope is that long after you’ve forgotten “The 10 Easy Steps to Do Whatever,” that something in your daily routine will spark a memory of a story. When that happens, I’m sure the lesson will return.
The man who most impacted my life was my Uncle Rodge. He was the best story teller I’ve ever known and the reason why I call this blog “Blue Handle Channels.” He’s the inspiration for this blog. You can read about him here.
I have spent my entire working life in sales and marketing. I began my career in the sales department at a small radio station in St. Louis. I decided early on that if I could create marketing campaigns that made my clients spectacularly successful then my sales goals would take care of themselves. So, I learned how to write. I studied marketing. I spent more time figuring out how to make advertising work than I did learning how to close a sale.
I learned that the most effective advertising tells stories.
My strategy paid off. Within 18 months I became the most successful salesperson in the station’s history. Within three years I was tapped to become the General Manager of the station. I was 28 years old.
Currently, I am the Vice President of Interactive and Digital Media for Salem National, a division of Salem Communications. My team creates websites and highly profitable ecommerce platforms for the Salem Radio Network.
My wife Dedee and I moved to St. Louis right after we were married. As a lifelong St. Louis Cardinals fan, this city became an ideal place for us to live and work.
I graduated from Bradley University where I was a member of the Bradley University Speech Team, the most successful competitive speech team in history. The BU Speech team has won 39 national championships making it the most successful collegiate team of any sport or activity in the nation.
I studied acting in the graduate acting program at the University of Illinois. I still perform from time to time and thoroughly enjoy attending live theater.
I have been married to the fetching Deidre Lhamon since 1988. We have two daughters, Taylor and Rachel. In my free time, I play tennis and the guitar and have developed a passion for fly fishing. I serve as an elder at my church, The Journey.
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